Pura . Extreme Adventure

Logo/Wordmark

Through extreme experimentation and research, a final logo, and wordmark was designed to accurately match the brand's image and communicate it's essence.

Pura - Spanish - To indulge, to fulfill the wishes of, to desire.

Business Card

All-Season business card - Vibrance, Energy, Adventure

Forest/ All-terrain/ Autumn Season business card - Gritty, Muddy, Tough.

Water/Winter Season Business card - Refresh, Shred, Splash

Spring Season Business card - Rebirth, Fresh, Youth

Letterhead + Envelope

Webpage Concept #1

Webpage Concept #2

Webpage Concept #3

Using Format