Aldora Lau

Design Brief

The aim of this project is two-fold: to give students the opportunity to consider ways to convey complex relationships in a poster format with typography, and to design a text and image based document that shows an overview of the process of the poster’s design.

Choose a complex and interrelated set of relations and express it using only typography. Design for poster format, that is, it should work visually at a distance, but will communicate information as the viewer approaches it. Juxtaposition, overlay, transparencies, layering, typeface, weight, size, colour and direction are examples of possible tools. The subject may be factual, as in quantitative and causal relationships found in science, or personal and power relationships characteristic of human relationships, or somewhere in between, such as those found in political, economic, and organizational relationships.

For example, a map of the characters in a play by Shakespeare would be appropriate, with the typography suggesting the social relationships of the characters, their importance to each other (not necessarily a reciprocal relationship), their relationships as they pertain to the plot of the play. It would be impossible to equally represent all possible relationships in this case, so part of the problem would be making the information as rich as possible without it disappearing in noise.

The end result should be engaging, informative, and evocative in its typographic representation of its subject.